Managing the VIVO brand, from bid to day-today usage and everything in-between.
I first started working within what would become the VIVO brand when Equans first created the joint-venture with Serco and decided to bid for a number of lots for the MoD. At the time it was mostly just the colour purple, but ultiimately became so much more.
When VIVO won the work, the brand went to an agency which returned a brand document. From then I worked as the sole designer managing the brand, from internal kinship networks, to printed documents going to customers, to end of year round-up videos. I ensured there was consistency across levels of logo design within the company, from departments to initiatives to complete overhauls, it all fit within a hierarchy of design to ensure it never strayed too far from the brand.
In addition I worked on social media posts and videos which were used both externally and internally, using Premier Pro and After Effects to bring stats to life.
Being the brand designer for VIVO whilst also sitting outside of the VIVO corporate structure has meant I always have to be aware of priorities within both Equans and VIVO and ensure that stakeholders for projects within both companies are balanced.
